What is it?
A strategic reporting framework that maps subsidiary brands to their corporate owners, enabling a comprehensive view of market performance at both brand and group levels.
Why do you need it?
Full visibility: aggregate all subsidiary brand performance under one group for accurate benchmarking and competitive analysis.
Strategic optimization: identify growth drivers and underperformers to better allocate resources.
Channel intelligence: make informed decisions on distribution, pricing, and retail partnerships.
Executive alignment: deliver reporting that reflects how leadership views the business – by brand group.
How can you use it?
Brand Owner is now available in the Brand selector on the Overview and Brands pages and in Segmentation tabs across other Core View pages.
In the Brand selector, you can toggle between brand and brand owner views and compare performance by units or revenue.
Note: Brand Owner reporting is being progressively rolled out by product groups.
If you have questions, your CSM or Account Manager can help explain how it works.