Get definitions of all channels
MASS MERCHANDISERS (MASSMERCH)
DEPARTMENT STORES (DEPTS)
Department Stores are large retail outlets offering an extensive range of different products, including
- clothing (apparel and/or shoes),
- perfumery/fragrances,
- jewellery and watches,
- home textiles,
- houseware (glass and ceramics etc.),
- sport goods (apparel and/or shoes and/or accessories),
- technical consumer goods
- on a departmental basis.
In order to be classified as Department Stores they must satisfy the following requirement:
- handling clothing and at least two other of the above mentioned product sectors as main component of the assortment
- in separate departments and
- having a sales area of at least 1.000 square meters.
Excluded: Clothing retailers and chains (e.g. C&A, Peek&Cloppenburg, H&M, Zara, Benetton, Stefanel, Sfera, etc.), Low Price Shops (like e.g. “All Goods EUR 1,- / 5,- / 9,90“)
VARIETY STORES (VARIST)
Variety Stores (also called Non-Food discounter) handle a broad assortment of durable consumer goods at a relatively low price level. Their total turnover with Technical Consumer Goods is lower than 60% of the total turnover.
They may sell merchandise such as household appliances, consumer electronics and other electrical appliances, media and entertainment, photo, telecoms, stationery, toys, house ware, table ware, clothes and accessories, fashion jewellery, bikes, gardening and DIY products. The may have a limited selection of food and beverage items like snacks and soft drinks.
Examples: Action.nl, Tedi.com, Kmart, BigW, Pricerite, Don Quijote, Clas Ohlsen, Thomas Philips, PfennigPfeiffer
Excluded: Department Stores, Hypermarkets, Supermarkets, Technical Superstores, Discount Food Chains.
DISTANCE TRADE GENERALISTS (DISTANCETR)
Distance Trade is the aggregation Mail Order Houses, Pure Player Generalists and Online Market Place.
MAIL ORDER HOUSES (GENERALISTS) (MOH)
Mail Order Houses offer shopping possibilities via catalogue, television and/or internet (distance trade). Orders by customer can be placed electronically, in written form or via telephone. Purchased products are delivered to customers’ preferred delivery addresses or drop boxes.
Mail Order Houses offer a wide range of products including
- clothing (apparel and/or shoes),
- jewellery and watches,
- home textiles,
- houseware (glass and ceramics etc.),
- sport goods (apparel and/or shoes and/or accessories),
- technical consumer goods
In order to be classified as Mail Order Houses they must handle clothing and at least two other of the above mentioned product sectors as main component of the assortment
Excluded: Mail Order Houses Specialists (i.e. IT Mail Order Houses, Office Equipment Mail Order Houses, Corporate Stationery Mail Order Houses)
PURE PLAYER GENERALISTS (PP GEN.)
Pure Players Generalists sell products mainly by internet. At least 80 % of the turnover has to be achieved with internet sales. They often run delivery services or drop boxes. Pure Players must generate more than 50% of their turnover by selling new goods. Pure Player Generalists have a wide assortment comparable to Mail Order Houses or are specialized on Technical Consumer Goods comparable to any Consumer Electronic Store (CES).
Excluded: Non-CES and Non-MassM Pure Players. They are classified into their respective channels (where their main business is done). Also Market Places are excluded, they are handled in the respective Market Place channels.
Examples: www.Amazon.co.uk (only own sales) , www.redcoon.de
ONLINE MARKET PLACE (OMP)
An Online Market Place is a platform, which offers the possibility to individual retailers and other sellers to sell products and merchandise on their own account (Only professional sellers/retailers are considered. Private sellers are excluded).
For its platform services the OMP charges a fee to sellers.
The platform offers the advantage of an aggregated offer, usually with substantially higher levels of website traffic compared to a retailer’s standalone online shop.
This channel includes OMPs that offer various assortments (Generalists) as well as those that are specialized on single assortments (Specialists). Social media platforms (e.g., Facebook MP, Tiktok MP) are also considered as Online Market Places (Social Commerce).
A marketplace can operate a retail business as well, which then is considered as an online shop in the respective channel.
Examples: Amazon MP, Allegro, flipkart, snapdeal running also retail business; Rakuten, ebay, mercado libre Tmall.com are pure market place platforms.
Excluded: Marketplace shops of retailers. They are handled in the retailers’ channel according to the respective definition.
HYPERMARKETS (HYPERM)
Hypermarkets are self-service outlets with a large sales area of at least 2.500 sqm. They handle a broad range of FMCG, home textiles and/or clothing, small and/or major domestic appliances. Hypermarkets usually provide a large car park.
Excluded: Traditional Food Stores, Supermarkets, Discount Food Chains.
CASH & CARRY (C&C)
Cash & Carry stores are large self-service outlets offering an extensive range of food and non-food products on a large sales area with at least 1.000 square meters. They generate more than 50% of their total turnover through sales to retailers and professional end users. Access to Cash & Carry outlets is restricted to licensed tradesmen only.
SUPERMARKETS (SUPERM)
Supermarkets are self-service retail outlets with sales area ranging from 800 square meters to 2.499 square metres. They generate more than 50% of their total turnover with FMCG products. Supermarkets are usually situated inside cities or neighbourhood locations but may also be located outside cities.
Excluded: Traditional Food Stores, Hypermarkets, Discount Food Chains
DISCOUNT FOOD CHAINS (DISCCH)
Discount Food Chains generate more than 50% of their total turnover selling a limited range of food and near-food. Discount Food Chains have a basic shop design and offer their products at a comparably low price level. They operate on a self-service basis.
DRUG STORES (DRUG)
Drug Stores sell products like cosmetics, toiletries and may also sell a selection of fast moving small domestic appliances, personal care or photo products. They offer a limited and relatively low priced range on a self-service basis.
Excluded: Chemists, Pharmacies, Healthcare Specialist
CONSUMER ELECTRONIC STORES (CES)
ELECTRICAL RETAILERS (EL.RETAILER)
TRADITIONAL ELECTRO INDEPENDENTS (EL. TRAD.INDEP)
Electro Independents are retailers, who are not members of an electro buying group and not member of a chain. Decisions on assortment, advertising, purchasing etc. are solely made by the retailer himself.
Traditional Independents are Independent Retailers excluding Independent Technical Superstores.
TRADITIONAL ELECTRO BUYING GROUPS (EL. TRAD.BUYGR)
Buying Groups are retail organisations that consist of a large number of individual retailers who joined together to gain benefits from joint advertising, joint promotion, joint shop design and layout, a joint webpage etc. Purchasing decisions are mostly made by the members themselves but they may take advantage of the prices etc. which are negotiated centrally by the electro buying group’s headquarter. The members remain independent retailers and can cancel or change their membership.
Traditional Buying Groups are retailers belonging to a Buying Group excluding Buying Group Technical Superstores.
TECHNICAL SUPERSTORES / CHAINS (TECSUP)
Technical Superstores are outlets with a sales area of at least 800 square meters. The minimum turnover is 2.5 Mio. Euro (exception: 1.5 Mio Euro for emerging markets).
Most of the assortment is offered on a self-service basis, sales consultancy is offered on demand.
Technical Superstores are offering a wide assortment of Technical Consumer Goods: consumer electronics, photo, information technology, office equipment, telecommunication, household appliances (small and major domestic appliances) and multifunctional technical goods. A minimum of six of the above mentioned sectors has to be offered.
The market positioning of Technical Superstores in contrast to Electrical Specialist follows the underlying criteria of a large size combined with a broad assortment. This is usually but not necessarily expressed by a dedicated retail branding and marketing concept.
Technical Superstores can be independent shops, member of a buying group or belong to a chain, i.e. the type of organisation does not interfere with the definition of technical superstores.
PHOTO RETAILERS/BROADCASTER (PHO.RETAILER)
Photo Retailers is the aggregation of Photo Retailers B2C and Broadcaster (B2B).
BROADCASTER (BROADC)
Broadcaster generate more than 50% of their total turnover selling material and equipment for film maker or radio broadcaster, such as cameras and camcorders, microphones, sound equipment, studio lights, systems, accessories… End users are professional, or people broadcasting on social networks.
PHOTO SPECIALISTS (PHOSP)
Photo Specialists generate their main turnover with the sales of imaging products and the offer of photo dedicated services.
They offer a full range of photographic products, such as digital and analogue cameras, camcorders, action cams and accessories like interchangeable lenses, camera filters, tripods, camera bags, memory cards and others. Additionally related services, such as developing and printing digital and analogue pictures, are offered.
They may also have a photo studio and/or provide photography services.
Excluded: Pure Photo Studios, Minilabs and Ateliers, which are offering only photo dedicated services without any hardware sales.
PHOTO STUDIOS / ATELIERS (PHOST/AT)
Photo Studios / Ateliers generate more than 50% of their total turnover with professional photography services such as portrait photography, social photography, coverage of social events and celebration or other types of photography.
Excluded: Photo Specialists, Minilabs
MINILABS (MINIL)
Minilabs generate more than 50% of their total turnover by developing and printing analogue or digital pictures with an own minilab on the shop premises. They may also sell a limited range of photo cameras and accessories.
Excluded: Photo Specialists, Photo Studios
IT/TELECOM/OFFICE CHANNELS (I/T/O CHANNELS)
COMPUTERSHOPS (CS)
COMPUTERHARDWARE-SHOPS (CS/HW)
Computerhardware-Shops generate more than 50% of their total turnover selling IT-hardware, IT-peripherals and networking products. Computerhardware-Shops generate more than 50% of their total turnover selling their products to private end-users. Customers can also be small companies (SOHOs, Free Lancers, etc).
COMPUTERSOFTWARE-SHOPS (CS/SW)
Computersoftware-Shops generate more than 50% of their total turnover selling computer software. Computersoftware-Shops generate more than 50% of their total turnover selling their products to private end-users. Customers can also be small companies (SOHOs, Free Lancers, etc)
SYSTEMHOUSES (SH)
IT-RESELLERS (ITRES)
IT Resellers offer computer hardware, peripheral equipment, supplies and services and have companies as clients. The main part of the turnover is based on client orientated system advice, tailor-made solutions, training software, services etc.
The channel name is derived from common business language. It may lead to the conclusion, that customers of IT-Resellers resell the purchased merchandise. This does not apply, the targeted customer group are professional end users.
IT MAIL ORDER HARDWARE (ITMOH)
IT Mail Order Hardware are resellers, who generate more than 50% of their total turnover selling IT-hardware. They are specialised in selling via one or more of the following methods: telesales, catalogues, off-the-page advertising, EDI, Online-Shops, etc. The focus therefore is on internally based sales staff. Software developing, software programming, and IT-services represent less than 50% of their total turnover. Their sales focus is clearly on IT products for B2B customers (Large Enterprises & SME Business). They do not focus on direct marketing or retailing activity and could have sometimes a limited field sales staff for their B2B activities, too.
IT MAIL ORDER SOFTWARE (ITMOS)
IT Mail Order Software are resellers, who generate more than 50% of their total turnover selling IT-software. They are specialised in selling via one or more of the following methods: telesales, catalogues, off-the-page advertising, EDI, Online-Shops, etc. The focus therefore is on internally based sales staff. Software developing, software programming, and IT-services represent less than 50% of their total turnover. Their sales focus is clearly on IT products for B2B customers (Large Enterprises & SME Business). They do not focus on direct marketing or retailing activity and could have sometimes a limited field sales staff for their B2B activities, too.
SYSTEM INTEGRATORS (SYSINT)
System Integrators are companies whose business is primarily to answer and fulfil tenders, i.e. officially issued contracts based on the delivery, maintenance and/or fulfilment of entire installation either of purpose built software or networks in large organisations (MNCs) or governments (examples are Accenture, Cap Gemini, etc.)
OFFICE EQUIPMENT RETAILERS (OER)
OFFICE EQUIPMENT SPECIALISTS (OES)
Office Equipment Specialists generate more than 50% of their total turnover selling office products (office machines and technology products / office furniture/ office supplies and stationery products / services). Also companies that are generating the biggest share of their turnover by selling office products (and no other lines of products result in higher shares) are considered as Office Equipment Specialists. Office Equipment Specialists generate more than 50% of their total turnover selling their products to corporate customers as well as to authorities.
STATIONERS (STAT)
Stationers generate more than 50% of their total turnover selling school and stationery products, such as writing instruments, correction products, drawing instruments, office supplies. Generally the range of good of stationers does not contain office machines and office furniture. Also companies that are generating the biggest share of their turnover by selling school and stationery products (and no other lines of products result in higher shares) are considered as Stationers. Stationers are focused (>50%) on selling their products to private end-users, but the customers also can be small companies (SOHOs, Free Lancers, etc.).
MPS SPECIALISTS (MPS SPEC)
Managed Print Services (MPS) Specialists generate more than 60% of their total turnover with Output Management (hardware + services). The focus of the business is advanced Multifunctional Devices/Copiers and includes hardware, consumables and services (e.g. installation, maintenance, management of machinery, leasing/cost per page concepts).
Excluded: Office Equipment Specialists, Consumable Specialists
DICTATION SPECIALISTS (DICTSP)
Dictation Specialists are specialized in dictation- or speech processing solutions mainly for business and public clients. These solutions mainly incorporate dictation machines and special software solutions for taking, processing and editing the dictate. They must generate more than 60% of their turnover with dictation machines and dictation software solutions.
TELECOM RETAILERS (TCR)
MOBILE PHONE SPECIALISTS (MOPHSPEC)
Mobile Phone Specialists generate more than 50% of their total turnover selling mobile communication equipment and mobile communication services, mobile content applets and mobile tariffs. The product assortment may also include fixed line communication products. Operator shops also belong to the channel Mobile Phone Specialists.
TELECOMMUNICATION SPECIALISTS / INSTALLERS (TELCOSPEC)
Telecommunication Specialists / Installers generate more than 50% of their total turnover selling fixed line communication products, fixed line accessories, switch boards and installation and maintenance services of telecommunication equipment. Telecommunication system installers also belong to the channel Telecom Specialists. Telecom Specialists need not necessarily to have a physical shop.
Shop Types of Mobile Phone Specialists:
TELECOM SPEC: full channel definition is valid
HEADSET SPEC.: Headset Specialists offer headsets, peripheral equipment, supplies and services and have companies as clients. The main part of the turnover is based on client orientated system advice, tailor-made solutions, training, software, services etc. The targeted customer group are professional end users.
CONSUMABLE SPECIALISTS (CSP)
Consumable Specialists generate more than 50% of their total turnover selling inkjet cartridges and/or toner cartridges and/or refill empty cartridges.
They may also sell office machines, stationery products or other consumables products (e.g. printer paper or printer labels) but generate a minor part of their turnover with those products.
AV-/PRESENTATION SPECIALISTS (AVSPEC)
AV-/Presentation Specialists generate more than 50% of their total turnover in trade and/or installation and maintenance of equipment for audio-/visual- and presentation systems (e.g. digital projection, home cinema, presentation equipment, conference systems). Sales of educational aids are limited mainly to technical goods.
Excluded: Specialists for school furniture and AV-Distributors (sales to Resellers > 50% of total turnover).
ENTERTAINMENT / MEDIA STORES (ENTMEDIAST)
HOME ENTERTAINMENT SPECIALISTS (HOMEENTSP)
Home Entertainment Specialists generate more than 50% of their total turnover selling home entertainments products. They must offer at least two of the four following main areas of assortment whereas neither area contributes alone to more than 50% of their total turnover
Video Game Software & Hardware (video console games & PC games, video console hardware, gaming & leisure devices)
Audio Software (CDs, Music-DVDs, LPs, MCs, Audio Books)
Video Software (Blu-Ray, DVD, VHS, etc.)
Books
They may also sell magazines and consumer electronic products, which account for less than 50% of their total turnover.
HOME ENTERTAINMENT RENTAL SPECIALISTS (HOMEENTRENTS)
Home Entertainment Rental Specialists generate more than 50% of their total turnover renting home entertainment products such as Video Game Software & Hardware (video console games & PC games, video console hardware, gaming & leisure devices), Audio Software (CDs, Music-DVDs, LPs, MCs, Audio Books), Video Software (Blu-Ray, DVD, VHS, etc.), Books
They also sell second hand movies and games and/or a limited assortment of FMCG (i.e. snacks, ice cream, beverages, etc.).
Example: Blockbuster
VIDEO GAMES SPECIALISTS (VIDEOGAMESP)
Video Games Specialists generate more than 65% of their total turnover selling: Video Game Software & Hardware (video console games & PC games, video console hardware, gaming & leisure devices)
VIDEO SOFTWARE SPECIALISTS (VIDEOSOFTSP)
Video Software Specialists generate more than 80% of their total turnover selling Video (DVD, Blu-Ray Disc, VHS), Music DVD.
MUSIC SOFTWARE SPECIALIST (MUSICSOFTSP)
Music Software Specialists generate more than 80% of their total turnover selling CD, Music DVD, LP records, concert tickets, music gadgets (i.e. T-shirts, caps, etc.)
MUSICAL INSTRUMENTS SPECIALISTS (MUSICSP)
Musical Instrument Specialists generate more than 50% of their total turnover selling new music instruments and musical editions. They may also sell second hand refurbished musical instruments, sound reinforcement products, music lessons and offer instrument repairs.
BOOK STORES (BOOKS)
Book Stores generate more than 50% of their total turnover selling new books. They may also offer a wide range of newspapers and magazines.
Included: Book Shops belonging to Publisher, Train Station & Airport Bookshops, Remainder Bookshops
Excluded: Gas Stations and motorway outlets, specialised bookstores selling books related to one specific sector (i.e. Arts, Religion, foreign language bookshop, Aeronautics, Military, Scientific, etc.)
TOY SPECIALISTS (TOYSP)
Toy Specialists generate more than 50% of their total turnover selling toys and games. They may also sell products such as sporting goods, video games hardware and software, children’s books, children’s apparel, baby products, children’s bikes, juvenile products as well as school products and products to do handicrafts.
HOME IMPROVEMENT B2C (HOMEIMP B2C)
DIY (DO IT YOURSELF) SUPERSTORES (DIYSS)
DIY (Do It Yourself) Superstores offer an extensive range of home maintenance and decoration products on a large sales area of at least 1.000 square meters.
The product range consists of building materials and building components (e.g. doors, windows, interior furnishing materials, insulating materials, tiles, cement, mortar, adhesives, sealants etc.), tools (e.g. electric power tools, hand tools), locks and fittings, ironware, wood, wood cutting, timber, gardening, car-care products.
DIY Pure Players as well as Online Shops conducted by DIY Superstores (Click & Mortar) are also included in the DIY Superstores.
DIY (DO IT YOURSELF) SHOPS (DIY-SH)
DIY-shops offer full DIY assortment with a smaller sales area than DIY-superstores with less than 1.000 square meters. The product range consists of building materials and building components (e.g. doors, windows, interior furnishing materials, insulating materials, tiles, cement, mortar, adhesives, sealants etc.), tools (e.g. electric power tools, hand tools), locks and fittings, ironware, wood, wood cutting, timber, gardening, car-care products.
GARDEN CENTERS (GARDCENT)
Garden Centers offer a full range of products for gardening and have a total sales area (indoors and outdoors combined) of at least 400 sqm. They operate on a self-service basis.
Garden Centers generate a significant part of their turnover with Living Greens. They are focused on selling to private customers.
Garden Centers have to handle the following product groups:
- Seeds, Growing Media, Fertilizers, Plant Protection, Household Insecticides
- Living green for indoor and outdoor
- Plants pots and decorative goods
- Hand Garden Tools
As well as handle at least two out of the following additional product groups:
- Powered Garden Tools
- Garden Furniture
- Watering Devices
- Pet Assortment
- Garden Lighting
- Barbecues
- Garden wood (fences, planks, sheds etc.)
- Seasonal products (Christmas, Easter)
Excluded: Rural Trade
HOME SECURITY SPECIALISTS (HSEC SP)
Home Security Specialists generate their mail turnover through the sales of products dedicated to home security (surveillance camera, remote locking...), automation or connected devices for lighting, energy, comfort...
Example: http://www.netatmo.com/; http://www.alloalarme.fr/
RURAL TRADE (RURALTR)
Rural Trade (alternatively called Garden Specialists) is specialised on seeds and chemicals. They are mainly dedicated to farmers.
Rural Trade has to carry all of the following product groups and generate its main turnover with:
- Seeds, Growing Media, Fertilizers, Plant protection, Household Insecticides
- Hand Garden Tools
Rural Trade may also offer the following product groups:
- Cut Flowers,
- Living green for indoor and outdoor,
- Planting Pots and accessories,
- Ponds and accessories,
- Pet Assortment,
- Agricultural articles,
- Decoration articles
- local products (e.g. honey, wine, cakes)
Rural Trade is often located in the countryside. They are often smaller than Garden Centers.
Excluded: Garden Centers.
Included: LISAs (Libre service agricole, typical for France).
HOUSEHOLD RETAILERS (HOUSEHOLDRETAIL)
HOUSEHOLD SPECIALISTS (HHSP)
Household Specialists generate more than 50% of their total turnover with household goods for cooking/kitchen such as pots, pans, ceramics, cooking utensils, kitchen knives or for the table such as china, drinking glasses, cutlery, table-sets, tableware or for decoration such as crystals and decoration china. They may also sell home textiles with decorative character.
They may also sell small domestic appliances (SDA) as well as home textiles with decorative character.
Excluded: House Linen Specialists, Decor Specialists
IRONMONGERS (IRONMGR)
Ironmongers generate more than 50% of their total turnover selling ironware, power tools, gardening equipment, sanitary products and electrical equipment.
Household goods, small and major domestic appliances (SDA and MDA) can also be part of the assortment. Usually no (large) building materials are sold.
Excluded: DIY-Shops
GARDEN MACHINERY RETAILERS (GARDMACHRET)
Garden Machinery Retailers are an aggregation of Motorists and Agricultural Equipment Specialists.
MOTORISTS/GARDEN MACHINERY SPECIALISTS (MOTORIST)
Motorists/Garden Machinery Specialists generate around 80% or more of their total turnover with powered gardening tools as well as forestry equipment and they also provide repair services for these. Their assortment can include additionally also agricultural equipment as well as products and services such as animal food, spare parts, biochemical products, etc. may be offered. Motorists rise around 50% or more of their total turnover in fields of B2C (to private end users).
AGRICULTURAL EQUIPMENT SPECIALISTS (AGREQSP)
Agricultural Equipment Specialists rise around 50% or more of their total turnover in fields of B2B to professional end users, like farmers, etc. (but they are not distributors). Usually still about 20% they rise in fields of B2C (to private end users).
Excluded: Agricultural Machinery Specialists selling around 90% in fields of B2B with more than 50% of their total turnover done by agricultural machines, like tractors, harvesters, etc .
PAINT SPECIALISTS (PAINTSP)
Paint Specialists generate more than 50% of their total turnover through the sales of paints, glosses, wallpapers and wood care. They mainly sell to private end users, but may also sell to professional end users.
PLUMBING MERCHANTS (PLUMBMERCH)
Large outlets handling nails, hardware products, pipes, ironware, paint, faucets, sanitary products, bathroom accessories and kitchen, bathroom furniture, bath tubs. Compared with Plumbing Specialists they are bigger and generate a higher turnover.
Their main turnover is generated with bath/kitchen faucets, sanitary and complementary products, bathroom accessories, tiles and bath tubs and bathroom furniture.
Turnover is generated with professional end users (B2B) as well as private end users (B2C).
Excluded: Plumbing Specialist and Builders Merchants
BUILDERS MERCHANTS (BUILDMERCH)
Builder Merchants handle an extended range of building materials and components (e.g. doors, windows, interior furnishing materials, insulation materials, tiles, cement, mortar, adhesives, sealants, nails, hardware products, pipes, ironware, paint) and generate their turnover with professional end users.
SANITARY SPECIALISTS (SANSP)
Sanitary Specialists generate more than 50% of their total turnover through the sales of sanitary products, bathroom accessories and ceramic tiles.
ELECTRICITY GENERATOR SPECIALISTS (ELGENERATOR SP)
Electricity Generator Specialists are point of sales generating more than 80% of their total turnover in selling petrol and/or diesel driven electricity generators and accessories. Usually electricity generators produce a limited quantity of electricity for private household consumption and are used to bridge power shortages.
HOME IMPROVEMENT B2B (HOMEIMP B2B)
AGRICULTURAL SPECIALIST (AGRISP)
Agricultural Specialist are shops which make the main part of their turnover with agricultural material (such as tractors, combine harvester…). These shops can sell products of power gardening machines also. (Ex : these shops can be an exclusive dealer or not : John Deere, New Holland, CASE … selling all the products of this brand, from the tractor to the lawnmowers).
AIR-TREATMENT INSTALLERS (AIRTREATINS)
Air-Treatment Installers are companies or professionals generating more than 50% of their total turnover in providing services related to air conditioning and air treatment installation and maintenance. They may also sell air conditioning equipment and plants, heating systems or bathroom equipment and accessories, but those activities should account for less than 50% of their total turnover.
AIR-TREATMENT WHOLESALERS (AIRTREATWH)
Air-Treatment Wholesalers generate more than 80% of their turnover with sales to clients of the professional channel for resale or own usage (e.g. Installers, Consumer Electronics Shops, Bathroom Furniture Specialists, Industry, Public Administration, Export). They must sell Air Treatment Appliances (Air Conditioners and Heating Appliances) and may sell also Water Heating Appliances, bathroom equipment and accessories. Installation services are not necessarily offered. They operate a warehouse with a stable assortment.
AIR-TREATMENT SPECIALISTS (AIRTREATSP)
Air-Treatment Specialists are point of sales generating more than 80% of their total turnover in selling air-conditioning/air treatment systems. They have a physical point of sale and they are equipped with a sales area.
ELECTRICAL INSTALLERS (ELECIN)
Electrical Installers generate more than 80% of their total turnover by electrical installation services. They may also sell electrical appliances.
ELECTRICAL WHOLESALERS (EL.WHOL)
Electro Wholesalers develop by far more than 50% of their total turnover by selling electric products and electric components to retailers and professional end users (installers, fitters, maintenance services companies, other professionals, Industry). Their assortment must contain the complete range of electrical components and products (e.g. cables/wires, switches/sockets and other installation material, lamps, consumer and professional luminaires, MDA, SDA, electric heating, air conditioning systems, electrical components. Excluded: Electrical Material Stores, Wholesalers, who are specialists for only 1-2 categories
INDUSTRIAL SUPPLIERS (INDSUP)
Industrial Suppliers generate more than 50% of their total turnover with hand tools, electrical power tools, wood processing machines and workshop equipment mainly for business purposes (B2B). Their customers are mainly professional end users, such as craftsmen and can sell large bulk orders or MRO (maintenance repair overhaul) components directly to industry. To some extent Industrial Suppliers also sell to private consumers. They are businesses that could sell online or via a physical outlet which may have a trade counter only. Tooling specialists are a subset or rather a shop type of Industrial Suppliers.
Shop Types of Industrial Suppliers:
Tooling specialists
Tooling specialists are a subset of Industrial Suppliers. They have a clear focus on selling hand tools, electrical power tools and power tool accessories. They will sell a range of professional tools to craftsmen but will also sell to private consumers. They are businesses that could sell online or via a physical outlet which may have a trade counter only. The main part of their business will not be generated via a sales team. They will not be selling large bulk orders or MRO (maintenance repair overhaul) components to industry.
Tool Hire Specialists are excluded from Tooling Specialists.
PERSONAL PROTECTIVE EQUIPMENT SPECIALISTS (PPE)
Personal Protection Equipment Specialists generate the majority of their total turnover by selling personal protective products (e.g. gloves, helmet, glasses, respirator mask, protectiv clothes) for the industry, construction sites, laboratory work etc. to professional end users (B2B).
FURNISHING RETAILERS (FURNISHINGRET.)
FURNITURE SPECIALISTS (FURNS)
Furniture Specialists generate more than 80% of their total turnover through the sales of full assortment of furniture, including kitchen furniture with stand-alone and/or built in major domestic appliances. Furniture specialists are divided into traditional furniture specialists and self-service furniture specialists.
KITCHEN SPECIALISTS (KITSP)
Kitchen Specialist generate more than 70% of their turnover with kitchen furniture and white goods (built-in and freestanding).
They may also offer cookware, kitchen appliances like food processors or coffee machines and other kitchen accessories.
Also other furniture product groups like e.g. dining room furniture, bathroom furniture and accessories might be part of their assortment, but their focus is clearly on kitchen furniture/furnishing and equipment.
Excluded: Electrical Specialists
AUTOMOTIVE TRADE (AUTOMOTIVETR)
CAR ACCESSORIES SPECIALISTS (CARACCS)
Car Accessories Specialists generate the majority of their turnover by selling car spare parts and accessories. Tires may also be offered. They must have a sales floor. They may also sell through an online shop and may offer services in an attached workshop.
However, the main turnover is generated with the sale of products such as car spare parts (e.g. brakes, exhausts, starter batteries) and accessories (e.g. lights), car audio/video systems, car alarm and security systems, car GPS, car care and cleaning products, lubricants and car tools.
More than 50 % of the total turnover is generated with sales to private end users (B2C).
Excluded: Car Accessories Wholesalers (B2B sales)
CAR AUDIO SPECIALISTS (CARAUDS)
Car Audio Specialists focus on fitting of car audio-video and navigation products & accessories. They must generate more than 50% of their total turnover selling car audio, car navigation, car video, car alarm systems and mobile communication and related fitting services.
CAR DEALERS (CARDEAL)
Car Dealers’ core business is the sale of new and used cars. In addition, they may also offer car spare parts and accessories, tyres, lubricants, car audio/video systems etc.
CAR GARAGES (CARGAR)
Car Garages (also referred to as workshops) generate most of their turnover by all kinds of car repairs and maintenance services including electrical, mechanical bodywork and paintwork repairs and services. They may also offer in small quantities some car accessories or tyres, however, they do neither have a real sales floor (shop) nor an online shop.
CAR ACCESSORIES WHOLESALERS (CARACCWH)
Car Accessories Wholesalers generate more than 80% of their total turnover selling car spare parts and accessories. Tires may also be offered. The main turnover is generated with the following product groups: car spare parts (e.g. brakes, exhausts, starter batteries) and accessories (e.g. lights), car audio/video systems, car alarm and security systems, car GPS, car care and cleaning products, lubricants and car tools.
More than 50 % of the total turnover is generated with sales to professional end users (B2B).
Excluded: Car Accessories Retailers, Tyres Specialists
FAST FIT CAR SPECIALISTS (FAST FIT)
Fast Fit Car Specialists (also referred to as Autocenters) generate the larger part of their turnover by quick automotive repairs and services such as the replacement of mufflers and brakes as well as the change of oil and filters. The majority of their turnover is therefore generated by services.
They do not offer full car service and maintenance (i.e. paintwork).
They may also have a sales floor or an online shop where they sell car spare parts and accessories or tyres.
Excluded: Tyre Specialists, Car Accessory Retailers
TYRE SPECIALISTS (TYRESPEC)
Tyre Specialists generate more than 50% of their total turnover with selling new tyres and tyre related services (mounting and fitting). They may also offer further services such as the replacement of mufflers and brakes or oil and filter change.
More than 80% of the total turnover is generated with sales to private end users and fleet customers.
Excluded: Gas Stations, Fast Fit Car Specialists
LIFESTYLE RETAILERS (LIFESTRET)
EYEWEAR RETAILERS (EYEWRET)
Eyewear Retailers is the aggregation of Opticians and Sunglass Specialists.
OPTICIANS (OPTIC)
Opticians generate more than 80% of their total turnover selling the following optical products: spectacle frames, spectacle lenses, contact lenses, lens care products, sunglasses.
Included: Chains (e.g. Specsavers, Fielmann, Grandoptical, Salmoiraghi e Viganò, etc.)
SUNGLASS SPECIALISTS (SUNGLSP)
Shops generating more than 80% of their total turnover selling sunglasses.
Included: Chains (e.g. Solaris, Sunglass Hut)
Excluded: Single brand shops and flagship stores (i.e. Ray-Ban, Police, Oakley, Arnette, Armani etc.), Duty Free Shops.
WATCH SPECIALISTS AND JEWELLERS (WATCHJEWELSP)
Watch Specialists and Jewellers are specialized retailers generating more than 80% of their turnover selling jewellery (real jewellery as well as imitations), gold, watches and clocks.
Watches Specialists: retailers generating more than 80% of their turnover selling watches and 20% jewels, gold and repair services.
Jewel/Gold Specialists: retailers generating more than 60% of their turnover selling jewels, and 40% selling watches and repair services. Within the 60% turnover generated by jewels, gold and diamond must account for more than 15%.
Apparel Accessories Specialists: retailers generating more than 60% of their turnover selling jewels, 20% or more selling watches and repair services, and 20% or less selling clothing accessories. Within the 60% turnover generated by jewels, gold and diamond must account for more less 15%.
HAIR SALONS (HAIRSAL)
A Hair salon is a shop where people go to have their hair cut and put into a particular style.
While specific services vary by salon, typical services at a hair salon include hair-cuts, styling, coloring and hair re-texturing or perming. Hair extensions, nail and skin services may also be offered. Most salons also sell professional beauty products that can only be purchased.
HEALTHCARE/MEDICAL RETAILERS (HEALTH/MED.RET)
HEARING AID ACOUSTICIANS (HEARAID)
Hearing aid acousticians are specialists whose business concentrates on the professional adjustment and distribution of hearing aids and related products as well as the range of services connected with it (e.g. maintenance).
In some countries, the opening of such a business is governed by law and limited, like for example in Germany, where owners must be master craftsmen of hearing aid acoustician and be listed in the register of qualified craftsmen.
Excluded: Opticians selling Hear Aids, too
REMAINING SPECIALISTS (REMAINSPEC)
COFFEE SPECIALISTS (COFFEESP)
The main activity of Coffee Specialists selling coffee beans, coffee pads and capsules and tea. Additionally they sell all kinds of non-food products in a changing assortment. They also serve fresh coffee but more in line of tasting rather than core business.
Example: Tchibo
Excluded: Catering facilities (e.g. Starbucks) that also sell accessories such as crockery, just some coffee beans, coffee pads, capsules, tea and coffee machines as a clear secondary business.
DRONE SPECIALISTS (DRONESSP)
Drone Specialists generate their main turnover selling drones (at least 50%).
They may also carry other kinds of vehicles (racing cars, trucks, boats, airplanes, helicopters …) and other products such as action cams and other accessories.
Example: http://store.dronevolt.com/fr>; http://www.droneshop.com/>; http://www.studiosport.fr/>; http://www.flashrc.com/
KEY SERVICE (KEYSERV)
Key Service shops are specialized shops for making copies of keys and selling door locks. They may also offer lock picking service to open a door without damage for customers who lost the door key or were locked out by a door had fallen.
WHOLESALERS/DISTRIBUTORS (DISTRIBUTORS)
IRONMONGERY WHOLESALERS (IRONMONGWH)
Ironmongery Wholesalers generate more than 80% of their turnover with sales to clients of the professional channel for resale or own usage. They mainly sell ironmongery, hand tools, powertools… and they can also sales renovations products, gardening products. They operate a warehouse with a stable assortment.
Examples: Ferramenta Fraschetti http://www.fraschetti.com/, Antonio Capaldo http://www.capaldo.it , Machieraldo http://www.machieraldo.it , Malfatti & Tacchini http://www.malfattitacchinigroup.it
Excluded: Ironmongers (selling to end-users)