Gather insights that answer specific business questions and deliver precise reports.
What is a collection?
Gather insights from gfknewron Market as well as other propositions and store them as a ‘collection’. Use them to prepare:
- Dashboards, collecting insights that can auto-update when new data becomes available
- Storytelling, collecting insights that help you answer a specific business question or give additional context
- Reporting, collecting insights that report on areas of interest or performance over specific time periods
The collections functionality is currently available in the section Market Intelligence for all pages except for the Leaderboard tabs on the Brands and Products pages.
It is also available within Consumer Intelligence (if subscribed), allowing you to pull together insights from different sources and propositions within gfknewron into one collection to provide holistic views.
Find detailed guides on how to create and work with collections here.