Income

Survey respondents are asked to report their household income before tax in a typical year (IT/JP/GB) or month (all other countries). The monthly or annual context is determined by what is the norm in each country.

To permit cross-country analysis, this income data is then grouped into bands (low, medium low, medium high, high). This allocation is localized, so ‘low income’ is relative to others in that country. This also means that ‘low’ can and typically will have different definitions from one country to another as shown below.

For more information, speak to your local GfK Account Manager or contact GfK support.