What is it?
A classification of retail outlets into Exclusive stores (mono-brand outlets) and Multi-brand stores (retailers carrying multiple competing brands).
This segmentation enables more precise tracking of brand presence, pricing control, and promotional effectiveness.
Why do you need it?
Enhance brand strategy by understanding impact of how exclusive environments can differ in pricing, assortment, and shopper experience compared to multi-brand settings.
Identify competitive dynamics in multi-brand stores where shelf space, promotions, and pricing are shared across carried brands.
Optimize channel investments by aligning marketing and trade support based on store type performance and strategic importance.
How can you use it?
EBOMBO is available in the Channels page dropdown list, Segmentation tabs across Core Views, and Channel filter within the platform.
Note: Availability of EBOMBO and its reporting variants can vary by market. Your Account Manager/ CSM can guide you through examples of retailers which are represented under each.