Here’s how you can explore the performance of different segments and features.
Understanding this page
This page helps you understand how your key segments are developing, identify new features gaining relevance in the market, or analyze feature trends across specific countries or channels.
In this section, the legends of all analyses are split by features.
With the first orange drop-down menu in the interactive card title, you can specify exactly which feature you would like to view. The feature options displayed depend on the Product Group you have selected in the context at the top of the page. Please note that an analysis by features is currently only possible when you have selected a single Product Group.
All analyses in this page refer to the overall market, i.e. across all brands. If you wish to see how different features developed within your own brand’s sales, set a filter to your brand in the filter tray on the right.
Click on one of the page tabs to choose between three types of analysis:- Scorecard – for analysis across different KPIs
- Time series – for development over time
- Segmentation – for comparison by a second dimension
The Scorecard tab
Here you’ll find a summary of how different features have developed across the KPIs that are important to you.
Click the settings button on the right to define your preferred KPIs.
You will see a menu like this:
Distribution KPIs are now available across the platform thanks to the enhanced gfknewron Market experience.
The KPIs presented depend on your subscription and the data available for your selected market.
To configure the displayed information, click on the orange-highlighted element in the interactive card title.
The Time Series tab
This tab shows how different features have performed over time for a specific KPI.
To configure the displayed information, click on the orange-highlighted element in the interactive card title. You can select which feature, KPI and time periods to display.
When selecting the time period, note that the chosen focus period (the context you set in the top bar of the page) will always appear as the last value on the chart. Use the orange dropdown in the interactive card title to define what back data appears before this chosen focus period.
You can also choose to show a Year-to-Date (YTD) or a Moving Annual Total (MAT) summary to the left of the chart, or hide the summary altogether.
The Segmentation tab
Analyze how a certain feature has developed across different segments, for instance, across countries, price classes or brands.
The horizontal breakdown dimension (such as price classes, in the below example) can be defined by clicking the second orange drop-down in the interactive card title, which will open a window with all the possible selections.
After exploring the feature Display size across price classes, you may want to see price class shares across the different Display sizes. To do this, simply select “Price classes” in the side menu, navigate to the Segmentation tab, and choose “Features” from the dropdown in the interactive chart title.
Remember, you can also change the KPIs or comparison periods via the orange dropdowns in the interactive card title.