Get insights into the performance of individual products with gfknewron Products

Use detailed data on specific products to make meaningful decisions around pricing, promotions, and ranging.

The Products module for retailers gives you an unprecedented level of insight into the performance of individual products and items. With this extra layer of detail, you’re able to build a deeper understanding of the impact of specific products and make highly strategic, evidence-based decisions on ranging, pricing, and promotions.

The Overview tab gives you a summary of a segment. Use it to get an ‘at-a-glance’ appraisal of your current filtered set.  

Products Overview

The Products Leaderboard provides a detailed exploration of all items in your filter, with intuitive sort and rank options. Choose from a wide range of filters, based on detailed feature information, average price, first activity, or subscribed geographic or sales channel splits, to narrow your search to what’s relevant to you right now.

Use the Rich Feature detail to inspect a single item with a mouse-over, or switch to the dedicated ‘feature view’ to assess all products at once. 

Product-Leaderboard_masked

In the Comparison View, you’re able to compare the performance of your focus model against the market, and instantly identify what’s driving top sellers. Select up to 10 products and get a trended view, lined up side-by-side for easy review. Export this data in one view to directly compare market performance and product featuring. 

Products - Compare Models

Historic Trends allows you to trace the performance of individual products over time, providing 13 months of trended back data. Use this to discover which products are gaining traction and which might be past their peak.