You now have unprecedented flexibility to work with your data and get the answers you really need.
Need to conduct a detailed review of a category? Found a new growth opportunity to explore? Need to work out how to mitigate a potential risk? Use the gfknewron for Retail Performance Analysis to transform your data into clear, actionable answers, when you need them the most.
Use the flexible table view from the Category Leaderboard to sort by any metric, by absolute or change. This lets you instantly highlight fast growers or share losses across a range of different data sets, including brands, channels, geography, and product features.
Use the trend view to track any metric over time, drilling down with multi-selectable filters to get the segment you need for performance peaks at a glance.
Use the double bar chart view to get a clear snapshot of the current state of play… 
…and finally, wield the power of multi-dimensional columns; a GfK classic reborn. 
Now, you can also compare your performance against the market with side-by-side ‘You vs Market’ charts. A stacked, side-by-side column view gives you a clear brand vs market comparison that helps you understand where you are under- or over-performing and allows you to quickly identify opportunities and threats.
Whether you’re reviewing your feature range, assessing a supplier, or planning your price strategy, cross reference datasets with an easy-to-understand view that shows you market developments on your terms.