Understand your relationships with brands and suppliers to better prepare for negotiations.
Use Brand Dependency review, part of gfknewron Trading Assistant, to get advanced insights into your relationships with brands and suppliers.
Use the Overview to compare brand positions across a segment and immediately uncover who matters most. The intuitive butterfly chart makes it easy to visualize the overall importance (horizontal width) and power balance (left/right position) of your position relative to brands.
Use the Segment View to drill down into the specifics of a focus brand. Instantly see how your relationship position varies across segments like price bands, geography, sales channels, and product features.
