Use named retailer data to benchmark partner performance and identify growth opportunities
What is Key Account Data?
Key Account Data (KAD) integrates individually named retailer data into POS standard reporting. It covers all brands and models listed by a retailer, and includes a panel market benchmark. Manufacturers can assess shared competitive performance based on the same data as their retail partners, and optimize trade spend with granular point-of-sales data at retailer account level.
How to use Key Account Data
On gfknewron, you can analyze your KAD from three different angles and sets of insights:
- Category Leaderboard
- Performance Analysis
- Product
1. Category Leaderboard
Your starting point for strategic account insights
Monitor and benchmark category and brand performance by retailer versus the market or channel with the gfknewron KAD Category Leaderboard. 
Category Leaderboard connects you with the next stage of retailer analysis. Using easy-to-understand dashboards you can:
- Dynamically rank the sell out data across your product groups and countries
- See the latest category sales out data for the retailer and market in terms of revenue, units and price
- Access deeper performance evaluation when toggling between chart and table views, with customizable reporting.
2. Performance Analysis
Cut, combine and visualize your strategic account data like never before with the gfknewron KAD Performance Analysis feature.
The flexible table view from Performance Analysis lets you sort by each retailer’s results using the metrics you need. You can instantly highlight fast growers or market share losers across a range of different dimensions such as brands, product features and price bands. 
Need to see performance over time? Switch to trend view and you can see the retailer’s development over multiple time periods. Enhance your analysis by switching between metrics or drilling down with multi-selectable filters. 
Get a clear snapshot of the current state of play with the double bar chart view…
…and finally, wield the power of the multi-dimensional columns by directly benchmarking the retailer against the market.
3. Product
View sales in unprecedented detail at named retailer level with product hitlists.
Using benchmarked hitlists, gain crucial information for different business areas such as sales management, product management, and key account management.
Identify opportunities for new model listings to grow with your retail partners.
Maximize promotional periods and outpace your competitors with ongoing trended retailer sales data.
Grow overall brand revenues with informed pricing decisions aligned with those of your retailers.
