Define your global market
- Set your context
Define analysis context straight after log in to set the stage for analysis across all content and pages. - Country & Product Group selector
Define your focus market: Select either a single product group or country, or multiple, to get a cross-category and cross-country view. - Time period selector
Choose your timeframe from weeks,* months, quarters or years, including Moving Annual Totals (MAT), Year to Date (YTD) or custom time frames to anchor insights. - Currency selector
Choose which currency you want all revenue or price-based KPIs to be displayed in. Default view in EUR or USD, or choose a local currency if analyzing data related to a single country. - Change format selector
Define in which format you want to view KPI changes: as percentage growth rates or as absolute growth numbers.
Select focus of your analysis
Anticipating and solving your needs
- Overview
Get a snapshot of essential insights from overall market dynamics, to your brand, competitors, and individual products. - Brands
See how you or your competitors are performing across different segments based on your selection of timeframe. Analyze KPIs, trends, and segment data for comprehensive insights. - Countries
Get an understanding of how different countries are performing in a single or across multiple product groups. - Product groups
Analyze the performance of different product categories by tracking KPIs and trends. Identify high-performing segments and compare the evolution of various product groups over time to identify areas of improvement.
Set the focus for your analysis
- Features
Analyze the latest feature trends in your product groups and identify new opportunities on a global level. - Price classes
Track the development of different price classes. View how this differs across channels or other subsegments. - Channels
Segment the market with online and offline, or various distribution channels in your country. Understand how the channel structure varies across segments or countries. - First Activity
Monitor the performance of this year's product line-up vs older line-ups and compare the age structure of your portfolio with competitors. - Products
Deep dive into the market on the most granular level by analyzing single products across a wide range of KPIs. Compare a set of up to 15 products to visualize their sales performance and compare their features.
Enhanced strategic market overview
Multi-cell* context with cumulated and side-by-side views
View global portfolio trends
- See trends at a global scale with an aggregated analysis view of multiple countries and products in a single slide.
- Cumulate different product groups into sectors to analyze cross-category developments.
Compare countries and product groups
- View your global cross-category market, split into countries or product groups to easily compare their performance.
- Benchmark your brand activities and performance with multiple KPIs across different countries and product groups.
- Enable targeted strategic responses by identifying which countries or categories are driving overall market growth.
- Customize your strategy by understanding different driving factors and products trend across countries.
Leverage flexible data interaction
- Easily apply and analyze different combinations of countries and product
Gain topline insights at speed
Uncover key market trends and competitor moves
Key insights into the market, your brand & competition
Quickly understand five different sections that help you identify key trends and notable changes: KPIs, Trends, Revenue, Heatmap, Revenue Decomposition, and Billboards.
Heatmap- Identify where specific market and brand developments are occurring and pinpoint the root causes of changes in revenue, or other KPIs, with color-coded heatmaps.
- Switch between viewing market or brand-focused data, and select which KPI to display, choosing detailed breakdown dimensions such as specific features or channel types.
- Uncover the competition and key changes across brands and products to highlight top-performing or rapidly changing market elements.
- Display top brands by revenue, growth, or decline, or focus on top-selling, top-increasing, or newly-launched products with separate Brand and Product billboards.
