Brand Leaderboard
Provide a leaderboard with all brands available
- Leaderboard table view of all brands allows users to see the holistic view of the brand landscape
- Grouping of brands enables users to look at the performance based on single brand or company level
- Analyse top 5 and top 10 functionality allows instant access to compare these brands across different KPIs in the scorecard, across time in timeseries and against different dimensions in segmentation
- Ability to select 15 brands and analysis allowing this comparison across the brands that matter to you
Improved channel views
Incremental improvement to the channel splits available with “detailed channel view”
- An incremental improvement to channel splits results in more channels splits being available
- This allows users to analyze more splits of the market to understand where they are winning and/or losing to make the right distribution decisions
- Example: Cooling in Austria
Previously had the split of Panelmarket by channels:
Electrical Retailers
Furniture Specialists / Kitchen Specialists
Mass Merchandisers / DIY Superstores
Other
Now with Panelmarket by detailed channels "Electrical Retails" is further split into:
El. Retailer excl. El.Tr.BuyGr
Traditional Electro Buying Groups
