Quantile Price Classes now available on gfknewron Market
A structured, data-driven approach to better pricing and sales decisions
What is it?
- Introducing 3 new quantile price classes (Tiers) to help you further analyze the market pricing landscape and improve business planning
- 4, 5 and 10 Tiers price classes divide the market into (almost) equal segments of 25%, 20% and 10% respectively based on volume contribution, providing a more precise understanding of sales distribution and pricing thresholds
- Maximize sales performance in your target segments: identify gaps or opportunities in product mix and pricing strategy
- Ensure a healthy portfolio of products across low, mid, and high price brackets to address a broader customer base, in line with your business goals
- Competitive benchmarking: compare product performance and pricing across quantiles against market standards or competitors to optimize pricing/ adjustments in sync with market demand and competition
- The new quantile price Tiers can now be accessed via the drop-down menu when you click into the Price Classes page, as well as under Segmentation in all the other Core View pages so that you can review Brand performance by Price Classes, Price Segmentation by Brands, Feature segments, etc.
