gfknewron Market Release Updates – September 2024

Unlocking value with gfknewron Market Collections

Create your own reports and data stories


Following on from the release of collections on gfknewron Consumer and Retail, we have released this capability for Core Views pages in Market at the beginning of September.

  • Bespoke reporting: Enable fast, regular reporting of key metrics, trends and data points that matter to you. Choose to create static reports or live reports which will update as data is updated
  • Across insights: Build your own data reports using insights across gfknewron Market (or Consumer - if subscribed)
  • Personalized annotations: Enrich your data reports by adding your descriptions and analysis
  • Structured reports: Reorder your saved insights to better structure your data stories and reports  
  • Exporting: Export your Collections into PPT presentations for easy sharing across your organization
  • Sharing: Easily share your Collections on the platform with other colleagues who have the same access rights
  • More details: Find out how to create and use Collections in the Help Center 

gfknewron_market_collections

 

Price Filter is now available in gfknewron Market

Available in all pages except Overview and Product Leaderboard

 

Price filter based on real prices:

  • In gfknewron Market NEW, the price filter – just as any other price class insight – is based on prices per shop* to really reflect the reality of what’s happening on the ground within a price range ​
  • This means the sales of a product may be reflected in different price classes, as they are allocated to the respective price class based on the transactional price per shop​

How does the price filter work?

  • It’s accessible via the filter tray on the right for all pages except for Overview and Product Leaderboard​
  • When entering the lower and upper limit for your price range, only rounded values are allowed – a message in the price filter will tell you to which values you need to round to (depending on the market you selected).​
    Example (s. screenshot on the right): ​
    “Enter prices that can be divided by €25.00” means that both for lower and upper limit you can only enter e.g. 25, 50, 75 etc. – other values, e.g. 30, 40 are not allowed.​
  • Please note that after hitting the “Apply” button, data may not be able to show for certain markets / channels / slices and a message will ask you to change your filters instead​

    Screenshot 2024-09-26 122846