gfknewron Predict Release Updates — October 2024

Better decision making on your strategy with total market forecast.

gfknewron Predict Strategic Forecasting: Total Market (100 % Market) added

• Plan your strategy by knowing the future Total Market demand. This enables you to base your decision on long term forecasted data.
  • Not only for the Panelmarket,  the sum of channels tracked by GfK, and all underlying reported distribution channels.
  • But now also the Total Market (100 % Market) including panelmarket and additional channels, beyond what is tracked by GfK. 
  • You will be informed in the platform with an interactive dialogue.