How to create and analyse groups in gfknewron Market
Create your own groups of brands/ products for a customized analysis
What is it?
In gfknewron Market, you can now not only create your groups of brands or products in the Leaderboard tabs, but you can also analyse these groups and compare them to other groups or individual brands/products across KPIs, over time or across another data dimension
Why do you need it?
Groups of brands: If you or your competitor owns multiple brands, you can group those brands together and analyse in detail the parent company's performance for a more high-level view
Groups of products: By grouping multiple products together you can now analyze the performance e.g. of one series and compare it to another (own or competitor) series of products
How can you use it?
When you are on the Brands or Products page, go to the Leaderboard tab
To create a group, select the brands / products you want to group with the check boxes on the left and click "Add to group" on the bottom right
To analyse the group, select it as well as any other group or individual brands / products you want to compare it to with the check boxes and click on "Analyse" on the bottom left
Switch between Scorecard, Time Series or Segmentation tab to find the analysis you need
