Average price

This is the weighted, average consumer sales price of a brand, segment or product in a chosen market. It is calculated by dividing the revenue by the units.  

Your chosen market is defined by the selected product group, country and time period plus any additional filters you apply. Remember, a market is limited to the channels that GfK is tracking for a product group in a country.  

The average price will be displayed in local currency, Euros or US dollars depending on your currency selection in the context bar at the top of the page.