Glossary of Terms
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      3. Glossary of Terms

      Panelmarket: Supply Chain

      All GfK Supply Chain Intelligence data in gfknewron refers to the “panelmarket”, which is made up of all the channels tracked by GfK for a certain product group within a country.  

      GfK´s distribution market coverage indicates which part of the total distribution market is covered by GfK Supply Chain Intelligence data. It is calculated as units sold in the GfK supply chain panel (all tracked channels) divided by the estimated units sold in the total distribution market (all channels).  

      Visit the GfK Wiki or get in touch with your CSM for more information, including topics like an overview of tracked channels or GfK distribution market coverages for specific product groups or countries.