Price Metrics

Average Selling Price (ASP) 

This is the weighted, average consumer sales price of a brand, segment or product in a chosen market. It is calculated by dividing the sales value by the sales volume.   

Your chosen market is defined by the selected product group, country and time period plus any additional filters you apply. Remember, a market is limited to the channels that GfK is tracking for a product group in a country.   

Non-Subsidised Price (NSP) 

This stands for ‘Non-Subsidised Price’, and is relevant only for certain categories – currently, Smart+Mobilephones and Mediatablets (in some countries). 

​In these categories, many articles are sold at subsidized prices at the point of sale e.g. heavily discounted as part of contract plans. The ASP metric therefore reflects this reduced pricepoint.  

Non-subsidized prices allow for an alternative assessment of markets. The NSP is estimated for each product and represents the median ‘Sim-Free’ (no-contract) price in the data feed of all retailers. (Prior to 2025 prices of a pre-defined list of retailers were crawled and the median of the crawled sales prices was used as the NSP​​) 

Please note that NSPs are not the actual sales prices but an approximation. The same NSP for a product is used across all retailers.  

For example, a product with an NSP price of €800 estimated for that product will show €800 regardless of price paid by consumers at the point of sale. 

For categories where NSP is not relevant, the NSP metric will display the standard Average Selling Price.