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Sales Value Metrics

This is the revenue generated in a chosen market. 

Your chosen market is defined by the selected product group, country and time period plus any additional filters you apply. Keep in mind that a market is limited to the channels that GfK is tracking for a product group within a country.   

You can analyze sales value on various granularity levels such as Market (total value generated across all tracked channels), Brand (total value generated by one brand), or Retailer (total value generated by you) for the chosen market.   

It is displayed in Local Currency. On certain pages (currently ‘Explore’), you can also choose to show this in Euros or US Dollars, by making a selection in the filter tray. 

Revenue 

This is the default Sales Value metric used by GfK. It is the revenue generated by the sales of products at the point of purchase, inclusive of any applicable sales taxes.  

For example, a product selling 10 units at €100 each has a revenue of €1000, even if some of that sale price is tax. 

Revenue (NSP) 

This stands for ‘Revenue (Non-Subsidised Price)’, and is relevant only for certain categories – currently, Smart+Mobilephones and Mediatablets (in some countries). 

​In these categories, many articles are sold at subsidized prices at the point of sale e.g. heavily discounted as part of contract plans. The standard Revenue metric therefore reflects this reduced pricepoint.  

Non-subsidized prices allow for an alternative assessment of market sales value size. The NSP is estimated for each product and represents the median ‘Sim-Free’ (no-contract) price in the data feed of all retailers. (Prior to 2025 prices of a pre-defined list of retailers were crawled and the median of the crawled sales prices was used as the NSP​​) 

Please note that NSPs are not the actual sales prices but an approximation. The same NSP for a product is used across all retailers.  

For example, a product selling 10 units at €100 each, with a NSP price of €800 estimated for that product, has a Revenue (NSP) of €8000. 

For categories where NSP is not relevant, the Revenue NSP metric will display the standard Revenue data.