Units:
This is the number of units sold in a chosen market.
Your chosen market is defined by the selected product group, country and time period plus any additional filters you apply. Keep in mind that a market is limited to the channels that GfK is tracking for a product group within a country.
You can analyze units on various granularity levels such as Market units (total unit number sold across all brands) or Brand units (total unit number sold for one brand) for the chosen market.
Revenue:
This is the revenue generated in a chosen market.
Your chosen market is defined by the selected product group, country, time period plus any additional filters you have applied. Keep in mind that a market is limited to the channels that GfK is tracking for a product group within a country.
Revenue can be displayed in Euros, US dollars or local currency, depending on your currency selection in the context bar at the top of the page.
You can analyze revenue on various granularity levels such as Market revenue (total across all brands) or Brand revenue (total for one brand) for the chosen market.