Glossary of Terms
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      Leading Edge Consumers (LECs)

      What are LECs and why are they critical for success?

      Leading Edge Consumers describes those most likely to shape the future.

      LECs are passionate and curious about technology, and the first to try innovative products and services. They share their discoveries and influence those around them.

      Understanding LECs is critical to long-term growth. Succeeding with LECs accelerates adoption of new technologies by the Early Majority, which is notoriously challenging.


      Venn-Diagram4The three types of LECs:

      1. Tech LECs are passionate and curious about technology, and are the first to try innovative products and services.
      2. Future Shoppers LECs are first to try new ways of digital shopping and share their opinions on their experiences.
      3. Eco LECs care deeply about environmentally friendly consumption and are eager to try new products and services that align to their values.