Discover how much more you can make from your products over the competition.
Revenue Premium measures income achieved due to a brand's market position. It’s based on factors as diverse as how consumers view your brand, feature differentiation, the promotions you run, even the terms of your warranty.
Evened out across each brand's portfolio, Revenue Premium multiplies the brand's overall Units sold by its average Price Premium, the extra margin attributable to the strength of the brand's perception in the market.
Revenue Premium Impact measures the effect of premium pricing on sales revenue. It shows the percentage of the brand’s total revenue considered to be Revenue Premium.
Use the Overview tab to see the Revenue Premium calculation for the selected brand and compare impact over time. Switch to the Market Landscape tab to compare brand performance against the competition.