Discover the places people rely on most for their product information.
The chart shows marketing touchpoints selected as the most influential for lost purchasers in making a purchase choice. Survey data ranks the influence of marketing touchpoints on people who purchased your brand, purchasers of competitor brands, and to the category overall.
Use this to learn which touchpoints (when activated) are most likely to convert consumers to buy your brand over another.
Select Edit Touchpoints to add or remove the marketing channels most appropriate to your brand.
How we work it out
The figures displayed are the percentage of purchasers who selected a specific marketing touchpoint as important, across lost purchasers, purchasers and category purchasers.
Consumer survey
Marketing touchpoints are sourced from quarterly survey data of recent purchasers of the category in each market. People were asked:
Thinking about the whole process of making your purchase, which of the following were most important to your final choice? (Select up to 3).
- Advertising
- TV
- Magazine / newspaper
- Social media
- Online
- Radio
- Retailer leaflets
- In-store displays
- Blogs/Vlogs
- Elsewhere
- Research
- Magazines/Newspapers
- Search engines
- Price comparison sites
- Product review sites
- Social media
- Manufacturer websites
- Retailer websites
- Operator websites
- Other websites
- Recommendations
- Recommendations from online reviews on retailer or comparison sites
- Recommendations from influential social media personalities
- Recommendations online from friends/family
- Recommendations in-person from friends / family
- Recommendations in-store staff from the retailer
- Recommendations in-store advisers from the manufacturer brand
- Recommendations from review magazines
- Recommendations from somewhere else