By default, all data on gfknewron is at Panelmarket level. You may have chosen to adjust the scope of data you receive through gfknewron, for example to exclude B2B data or include only certain geographic areas. Details of the data scope is displayed in an information bar at the top of each screen.
All GfK Panelmarket data includes sales from B2B channels, if B2B channels are tracked for the market and product group.
An example of B2B channels can be IT Resellers, which offer computer hardware, peripherals, supplies and services to other businesses and companies as clients.
B2B channels are mainly relevant for IT and Office products due to sales processes and product characteristics.
There are two approaches for defining B2C and B2B channels by product group:
1. Retailer and Reseller channels (mainly for IT products)*
2. Consumer and Business channels (mainly for Office products)*
*where audited and reported
The key difference between Retailer and Consumer channels is that the channel Office Equipment Retailer / Telecommunication Retailer (OER/TCR) is part of the Retailer channel, while it is excluded from the Consumer channel split.