Here’s how to assess the performance of different price classes
Understanding this page
The Price Classes page delivers many key insights, enabling you to:
- Understand which price segments are gaining relevance in the market.
- Identify price trends within your key channels.
- Analyze how your price positioning differs from your competitors.
In this section, the legends of all analyses are split by price class. The market can be split into a maximum of 15 price classes, and the price classes are adjusting dynamically based on the selected context, i.e. product group, country, period, and filters.
The sales of a product are allocated to the respective price class based on the reported price in a single shop for a single period.
As a default, all analyses on this page refer to the overall market, i.e. across all brands. To see how different price classes developed within your own brand’s sales, you need to set a filter to your brand in the filter tray on the right side of the page.
Click on one of the page tabs to choose between three types of analysis:- Scorecard – for an analysis across different KPIs
- Time series – for the development over time
- Segmentation – for a comparison by a second dimension
The Scorecard tab
Here you’ll find a summary of how different price classes have developed across the KPIs that matter to you.
Click the settings button on the right to define your preferred KPIs.
You will see a menu like this:
Distribution KPIs are now available across the platform thanks to the enhanced gfknewron Market experience.
The KPIs presented depend on your subscription and the data available for your selected market.
To configure the displayed information, click on the orange-highlighted element in the interactive card title.
The Time Series tab
Observe the performance of different price classes over time for a specific KPI.
To configure the displayed information, click on the orange-highlighted element in the interactive card title. You can select which KPI and time periods to display.
When selecting the time period, note that the chosen focus period (the context you set in the top bar of the page) will always appear as the last value on the chart. Use the orange dropdown in the interactive card title to define what back data appears before this chosen focus period.
You can also choose to show a Year-to-Date (YTD) or a Moving Annual Total (MAT) summary to the left of the chart, or hide the summary altogether.
The Segmentation tab
Analyze how the price classes have developed across different segments, for example, within selected countries or channels.
The horizontal breakdown dimension (such as channels, in the below example) can be defined by clicking the first orange dropdown in the interactive card title, which will open a window with all the possible selections.
After looking at price classes across channels, you may want to see channel shares across price classes. To do this, simply select “Channels” in the side menu, navigate to the Segmentation tab, and select “Price classes” from the second dropdown in the interactive chart title.
Remember, you can also change the KPIs or comparison period via the orange dropdowns in the interactive card title.