Glossary of Terms
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      3. Glossary of Terms

      Price Reduction

      How is price reduction calculated?

      Definition: Price reduction is the average price discount offered during a promotion.

      Calculation: It calculates the average percentage discount provided during a TPR, comparing the promotional price to the baseline price within the same week.

      Example: If a product's baseline price is $100 and it's sold for $82 during a promotion, the price reduction is 18%. 

      Promotion-Monitor-Price-Reduction