Glossary of Terms
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      3. Glossary of Terms

      TPR (Temporary Price Reduction)

      What does TPR mean?

      Definition: TPR refers to a Temporary Price Reduction where the price of a product is reduced by at least 10% for no more than four weeks.

      Context: This measure reflects promotions based on the selling price of a product during a specific week in an outlet, allowing businesses to evaluate the impact of short-term pricing strategies on sales.