Glossary of Terms
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      TPR units share (brands)

      What is TPR Units Share (brands)?

      Definition: TPR Units Share represents the proportion of units sold with a temporary price reduction for a particular brand, compared to the total units sold with reductions across all brands.

      Relevance: A higher share indicates a significant involvement of a brand in promotional activities within a market.

      Example: If a brand's sales products represent 5% of all units sold with a TPR in the market, this is a 5% TPR Units Share. 

      Promotion-Monitor-TPR-Units-Uplift-Sharebrands