What does TPR Units Uplift mean?
Definition: TPR Units Uplift represents the additional units sold as a direct result of temporary price reductions (TPR).
Calculation: This figure is derived by subtracting the baseline sales from the TPR Units. Baseline sales are the average sales of a model at a shop level over the last four weeks. The current week is excluded from the calculation. At model/shop level, past weeks, where we observed a TPR at model/shop level are excluded. Sales are corrected for seasonality and outliers are removed before calculating the average.
Example: If 50 units are sold during a TPR and the baseline sales are 10 units, the TPR Units Uplift is 40 units.
Or stated differently: Given TPR Units of 50, the brand (product) would have sold 10 units (baseline sales) even without running a TPR.
