Remaining price drivers

What are remaining price drivers?

Definition: Remaining price drivers encompass various factors and effects (including promotions, product launches, and phase-outs) that contribute to changes in a product's price.

Context: Understanding these drivers is essential for dissecting specific influences on pricing beyond typical market fluctuations.

Example: Here we see a 14% increase in the brand's price over the period (January to August).  Once price erosion effects and changes in the product mix have been accounted for, this rise reflects the impact of these remaining price drivers – in this case it was the result of a product launch.