What is it?
A structured classification of retail outlets into chains (organized), independents and buying groups (where available), enabling more detailed performance tracking, market segmentation, and channel analysis across organization types.
Why do you need it?
Go deeper understanding of channel dynamics by identifying differences in sales behavior, product ranges, pricing strategies, and brand dominance.
Tailor your go-to-market strategy by customizing pricing, promotions, and assortments for each organization type based on sales trends and specific channel requirements.
Strengthen retailer partnerships by aligning strategies with key chains while optimizing support for the fragmented independent network.
How can you use it?
Organization type is available alongside the other channel selections in the Channels page dropdown menu, segmentation tab and filter tray within the platform.
Note: Availability of organization type and its reporting variants can vary by market. Your Account Manager/ CSM can guide you through examples of retailers which are represented under each organization type.