Glossary of Terms
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      Revenue Premium Impact

      What is Revenue Premium Impact?

      Definition: Revenue Premium Impact quantifies the contribution of premium pricing to a brand's sales revenue, expressed as a percentage.

      Context: This metric highlights the significance of a brand's pricing strategy in its overall revenue.

      Example: If a brand's revenue premium of 3800€ constitutes 63% of its total sales revenue of 6000€, the Revenue Premium Impact is 63%. 

      Revenue-Premium-Revenue-Premium-Impact