Localization: analyze area differences and sales in gfknewron Market
What is it?
- GfK Sales Tracking is built on strategic partnerships with retailers. With store level data, we have the capability to deliver unique and granular market analysis into channels and regional reporting
- In gfknewron Market, you can now also analyze sales performance by local geographies, unlocking further insights into each market's respective reporting regions/ cities*
Why do you need it?
- Quantify local demand and preferences to tailor your product offerings accordingly; improve visibility for efficient distribution and inventory management
- Optimize marketing and sales strategies to align with regional variances in buying behaviour. Make targeted price adjustments and tailor promotion campaigns to maximise effectiveness
- Competitor analysis and market share to understand how regional trends and performance contribute to overall national sales
How can you use it?
- Regions is accessible as a Core View page similar to Brands, Channels, Price Classes, etc. so you can understand how each region/ city is performing across different KPIs in Scorecard, over time and cross analyzing against different dimensions under Segmentation, plus a full breakdown in Leaderboard.
- Regions is also available in the Filter tray and under Segmentation in the other Core View pages so that you can review Brand performance by Regions, Price Segmentation by Regions, etc.
- Understand each market's regional dynamics to maximize sales potential, reduce operational inefficiencies, and ultimately create that competitive edge, driving sustainable and profitable growth!
