Glossary of Terms
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      3. Glossary of Terms

      TPR elasticity

      What is TPR elasticity?

      Definition: TPR elasticity is a coefficient that quantifies how sales volume responds to changes in price during temporary price reductions.

      Context: The greater the TPR elasticity figure, the more sales respond positively to temporary price reductions.

      Example: An elasticity of 3.2 suggests that a 1% decrease in price during a promotion leads to a 3.2% increase in sales units (non-linear relationship).