TPR units uplift share (brands) 

What does TPR Units Uplift Share (brands) mean?

Definition: This metric measures the proportion of incrementally sold units due to a brand's TPR (temporary price reductions) compared to the total incremental units sold under TPR across all brands. 

Relevance: A higher uplift share indicates a stronger promotional performance by the brand within the market. 

Example: If a brand accounts for 8% of all incrementally sold units under TPR in the market, it has a TPR Units Uplift Share of 8%.