What is it?
Weighted Offer Share is a KPI that quantifies how well your brand is represented across the market, factoring in both the number of products you have available for sale and the sales value of the stores where they are sold. It answers the question: “How well is my brand represented where it matters most?”
Why do you need it?
Identify distribution gaps: spot where your brand is under-represented in high-value outlets.
Optimize brand presence: use it to negotiate better visibility with retailers.
Track market penetration: understand how deeply your brand has entered the market.
Benchmark performance: compare your brand’s presence against competitors in a meaningful, value-weighted way.
How can you use it?
Weighted Offer Share is available for selection in the Customise KPIs/ KPIs dropdown list in the Core View pages (across Scorecard, Time Series and Leaderboard tabs).