Weighted TPR

What is weighted TPR coverage?

Definition: Weighted TPR coverage measures the percentage of “shops”  that sold a product at a temporary price reduction, weighted by their revenue contribution to the overall category.

Context: This metric accounts for the varying impact of different “shops”, including online sales (which might otherwise be treated as one store) ensuring a more accurate representation of promotional reach.  

Example: If shops that offered a product at a reduced price generate 50% of the category’s total revenue, the Weighted TPR coverage is 50%.