Understand the effects of temporary promotions over time.
Find Promotion History by navigating to the TPR Simulator (within Promotion Planning) can select Go to Promotion History. Or when viewing a specific product, you'll find promotion history under the Price & Promotion tab.
TPR Intensity
The first section will show you the current TPR intensity for the selected product. TPR Intensity measures promotional intensity, dividing units sold with a temporary price reduction by the total of all units sold.
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Promotional Trends
Promotional Trends allows you to select a start and end period to view a range of KPIs within a particular time period.
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Additionally, below these KPIs you can visually see the full 52-week trend plotted on a graph. If you have selected a start and end period, this period will be highlighted on the graph in a shaded orange bar.
On the graph, you are able to select the KPI which can be found above the graph on the left-hand side. Changing the KPI selected will change the right y-axis of the graph which is plotted against the units sold on the left-hand y-axis, and the week on x-axis.
Bundles: Where applicable, known bundles sales are excluded. Bundles are defined as a combination of multiple products sold together at a single price, such as a soundbar sold together with a TV. Contact your local GfK representative for more information.
How to read the Promotional Trends graph
On the graph you are able to hover over any value for a breakdown of the figures and the hover over will show the the total units sold, how many of those unites were sold under a TPR and what the price was.
You can also understand the status of TPRs per week by the formatting of the bars on the chart:
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Dark Blue Bars |
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Indicates % of units sold with a price reduction (more than 10%, max. up to 4 weeks). Blue bar indicates % of units sold without a price reduction. |
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No Dark Blue Bars with a turquoise bar underneath |
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The TPR was detected at 1 retailer only. We cannot show the TPR KPIs due to retailer confidentiality. |
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No Dark Blue Bars or turquoise bar underneath |
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No temporary price reduction detected, or we detected a TPR but no units were sold with a reduction. |
