Find the answers you need to make the most of gfknewron Market.
Welcome to our comprehensive Frequently Asked Question section for gfknewron Market.
This streamlined guide is designed to help you utilize the gfknewron Market platform efficiently, enhancing your understanding and productivity.
Should you have any questions that aren't covered here, please contact your customer service manager for further assistance.
1. How do I choose my product group and country?
View our easy-to follow guide here to choose your product group and country.
2. How do I select the timeframe?
Learn how to select your timeframe in this step-by-step article.
3. How do I select my channels?
Selecting channels is easy. You’ll find all the details in this article.
4. How many filters can I apply at once?
Within the filter panel there are two types of filters:
1. Market
2. Features
| Market filters | Feature filters |
| Market filters refer to the data's source or scope, including options like Brand, Channel, and First Activity. You have the flexibility to apply as many market filters as needed. |
Feature filters represent the product features for the selected product group(s) and are used to customize your analysis results. Their availability depends on your selections, as only common features across the chosen product groups and countries will be shown. You can apply up to five different feature filter categories at a time to tailor your analysis. |
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5. What features do I see when looking at multiple product groups?
When across different product groups, only the features common to all selected groups will be displayed. This ensures relevance and ease of analysis for your cross-product analyses.
For example, if analyzing Product Group 1 and Product Group 2, you will only see Features B and C. If analyzing Product Group 1 across multiple countries, Features A, B, and C will all be visible.
Example:
| Product Group 1 Features | Product Group 2 Features | Common Product Features |
| Feature A | Feature B | Feature B |
| Feature B | Feature C | Feature C |
| Feature C | Feature D |
6. How do I export images
To export, look for the "export" icon, which allows exporting to Excel and PowerPoint.
If you need an image, export the data to PowerPoint first. From there, you can easily copy and paste the image into your desired location.
7. What does Tradebrand Suppressed mean?
The term "Tradebrand Suppressed" appears on the Product Leaderboard to indicate the presence of a trade brand. While you can view features and KPIs for trade brand products, direct comparisons with an individual trade brand product and a named product are not supported.
8. How are price classes calculated?
Read this article for more in-depth explanation of how price classes are calculated.